Karl Lagerfeld has said “the smell of a freshly printed book is the best smell in the world.” So if you’re trying to woo him, you’re in luck — Paper Passion, designed by Geza Schoen, Gehard Steidl, and Wallpaper magazine, is a scent based on a smell on new books.

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It’s even being advertised as a scent for your Ebook reader.

But $115? Yikes.

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Would you, book nerds of America, buy this pricy perfume? It is at least a wonderful conversation starter. And if it brought you to the love of your life, then perhaps the price is not too steep after all.

[Steidl]

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